NASHVILLE, Tenn. — The Coin Laundry Association (CLA) opened its WDF Workshop 2023 here today, welcoming approximately 275 laundry professionals to the sold-out event.
The annual workshop, dedicated to wash/dry/fold (WDF) and pickup and delivery business owners, provides a unique platform for industry leaders to connect, learn and explore the latest innovations and trends in the business, CLA says. It runs through Friday here at the Sonesta Hotel.
“I’m immensely proud of the Coin Laundry Association for producing the WDF Workshop, which has seen remarkable growth this year,” says CLA CEO/President Brian Wallace. “This growth reflects the increasing significance of wash/dry/fold and pickup and delivery services in the laundry industry.”
A recent CLA survey showed that over 56% of laundry businesses now offer WDF services, while 55% of WDF businesses have reported a boost in their customer base over the past year.
“This underscores the growing demand for these services,” Wallace says. “We’re excited to be at the forefront of this transformative wave.”
The education program was set up to empower attendees with essential insights and skills through a rich selection of sessions and hands-on workshops. It was developed to cater to individuals at all levels of experience to ensure everyone attending could gain practical knowledge for immediate application.
Topics to be covered during the three-day event include pricing strategies, employee management, the integration of folding machines, customer retention, and revenue streams beyond traditional laundry services.
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