LOS ANGELES — Autonomous robotics company Serve Robotics has entered into a new partnership with on-demand laundry service NoScrubs, marking Serve’s first commercial urban delivery partnership outside of prepared food.
The pilot launched in select Los Angeles neighborhoods last week is using Serve’s existing fleet of autonomous sidewalk robots to deliver NoScrubs laundry orders directly to customers’ doors.
The commercial program extends Serve’s last-mile delivery opportunity into a new category of recurring local commerce. NoScrubs operates across seven major U.S. metros. The online laundry services market is projected to grow to $130 billion by 2030, Serve says, fueled by busy urban households, dual-income families, and younger consumers embracing app-based services.
Serve views laundry delivery as an early step toward broader expansion into additional verticals, including dry cleaning, retail, pharmacy, and grocery, each of which shares the same last-mile economics that have made sidewalk robots viable for food.
“We’ve built one of the largest autonomous delivery platforms, and we’ve spent years proving the model in some of the country’s densest, most complex cities,” says Ali Kashani, CEO and co-founder of Serve Robotics. “The NoScrubs partnership is where we leverage what we’ve created to open up an entirely new category of delivery and offer more convenience to consumers.”
Users select their preferred delivery window in the NoScrubs app, and NoScrubs assigns each order to a Serve robot based on availability and storage requirements. Customers simply receive their laundry on time.
“Customers expect fast, seamless delivery experiences across every aspect of daily life, not just meals,” says Matt O’Connor, co-founder and CEO of NoScrubs. “Partnering with Serve allows us to explore innovative ways to serve customers while improving operational efficiency.”
Serve operates approximately 2,000 robots across the United States, including 500 in Los Angeles, which will fulfill NoScrubs orders alongside their ongoing food delivery work. Because laundry pickups and returns generally fall outside food delivery’s mealtime peaks, the partnership allows Serve to put more deliveries through its existing fleet, making fuller use of robots already on the road.
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