ENGLEWOOD CLIFFS, N.J. — LG Electronics USA, an appliance manufacturer in the U.S. commercial laundry market, has appointed Steve Bass senior account manager for its U.S. Commercial Laundry division.
With over 20 years of commercial laundry experience, Bass brings a distinguished record of achievement in driving significant revenue growth, LG says, launching innovative sales channels and building strong industry relationships across North America and international markets.
His perspective on the commercial laundry sector is unique, the company adds, having both owned a commercial laundry distributorship and worked on the factory side of the business.
Bass will support existing LG customers and distributors, while working to add new distribution partners nationwide in support of education, multi-family housing, hospitality applications and more.
He’s also responsible for training LG’s sales team on the company’s commercial laundry products.
“Steve’s deep industry insights, coupled with his strong capacity to cultivate strategic partnerships and accelerate market growth, align with our ambitious goals for the rapidly growing commercial laundry business,” says Kevin Jeong, LG Electronics USA’s appliance division president. “His unique experience will further enhance LG’s ability to deliver strong value to our customers.”
In his most recent role at Airwallet, he was responsible for setting up distribution and supporting business development for the laundry payment system. Previously, as vice president of sales and marketing at Onnera Group, he led the growth strategy for its North American Commercial Laundry division.
His résumé also includes leadership roles in supporting commercial laundry efforts at Girbau North America and Xeros Technology Group, while also having operated as owner of distributor Your Laundry Source Inc.
“Joining LG’s Commercial Laundry team presents a compelling opportunity to contribute to an organization that I have such great admiration for,” Bass shares. “Having worked with the LG brand many years ago, this is a full circle moment for me, and I’m excited to leverage my unique perspective to move the LG brand forward.”
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