Laundry Marketing Concepts
As a freelance writer, Laurance Cohen crisscrosses the country seeking out the most unique vended laundries. He served as American Coin-Op editor in the early 1990s and currently operates Laundry Marketing Concepts based in Hallandale Beach, Fla. Readers are welcome to contact him at [email protected].
Promotions and incentives are often used to draw customers to a laundry. Matt Miller, president of equipment distributor Coin-O-Matic, envisions a more comprehensive loyalty-building approach.