Laundry Marketing Concepts
As a freelance writer, Laurance Cohen crisscrosses the country seeking out the most unique vended laundries. He served as American Coin-Op editor in the early 1990s and currently operates Laundry Marketing Concepts based in Hallandale Beach, Fla. Readers are welcome to contact him at [email protected].
When circumstances beyond your control have your laundry business down, how do you bring it back? Helio Fred Garcia, president of crisis management firm Logos Consulting Group, takes you through the initial response, changing your approach depending on event, the importance of communication, and much more.