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Clean 2022 Preview: There Will Be Lots to Learn in Atlanta (Part 2)

Classroom sessions open to all regardless of affiliation

ATLANTA — Roughly 30 hours of education sessions—included as part of the cost of Clean Show registration—will be spread throughout the event’s July 30-Aug. 2 run here at the Georgia World Congress Center. Plus, there will be a handful of other special networking and service opportunities, including a couple before the exhibition begins.

“Classroom” sessions are scheduled during the first three days, both mornings and afternoons. Attendees are welcome to sit in on any they choose, regardless of industry segment or association affiliation.

Partnering associations have also scheduled certain members-only events that may require additional registration.

Part 1 covered the Friday/Saturday agenda. Let’s continue with Sunday’s offerings:

SUNDAY, JULY 31

7:30-8:30 a.m. — Global Linen, Uniform/Workwear & Facility Services Breakfast, Room B311, presented by TRSA.

A TRSA members-only breakfast with executives from commercial laundries and suppliers (registration is required).

8-9 a.m. — Everything You Need to Know About Your First Laundromat – and More!, Rooms B302-305, presented by the Coin Laundry Association (CLA).

This session is for potential owners and will cover everything you need to know to get started. From site selection to financing to closing the deal, this session will guide you through basics of starting a self-service laundry. Experienced owners will share their tips on what to do and more importantly, what not to do, to start off right.

8-10 a.m. — 12 Profit Activators: Guaranteed to Create an Immediate Cash Flow Surge, Room B314, presented by the Drycleaning & Laundry Institute (DLI).

If taking your business to the next level is your goal, then you don’t want to miss this session. First, a marketing expert will present 12 activators proven to grow your business. Then, a panel of dry cleaners will discuss how they implemented these activators and the success they ultimately achieved.

8:15-9 a.m. — Proven Strategies to Combat Hourly Labor Shortages, Room B308, presented by the Association for Linen Management (ALM).

A poll released in December 2021 by the U.S. Chamber of Commerce indicated the worker shortage is unlikely to ease up anytime soon. Have you sharpened your strategies to explore new markets for workers, and doubled down on addressing barriers to employment? Recruiting expert Robin McCord shares strategies that have been successful in manufacturing, healthcare, and the professional cleaning industry.

8:30-10 a.m. — Global National Association Initiatives, Room B312, presented by TRSA.

A panel discussion of linen, uniform, and facility services national association CEOs offering updates on ongoing initiatives on circular economy and net-zero, commercial vs. home laundering, and research, as well as promotional activities and regulatory updates. Sponsored by Deutscher Textilreinigungs-Verband (DTV-Germany), European Textile Services Association (ETSA), Textile Services Association (TSA-UK), and TRSA.

9-9:45 a.m. — The CDC Perspective on Textile Care Services, Room B309, presented by ALM.

Meet Janet Glowicz, Ph.D., RN, CIC, FAPIC, Infection Preventionist, CDC Division of Healthcare Quality Promotion, the CDC’s newest in-house expert on healthcare textiles, and hear first-hand her concerns and initiatives related to laundry processing and operations, and linen handling and management.

9-10 a.m. — Tips and Tools for Evaluating New Laundromat Technology, Rooms B302-305, presented by CLA.

With so many different systems available for laundromat management, accepting payments, point-of-sale software for WDF and pickup and delivery, accounting, and more, it can be overwhelming to select the right system for your business. In this session, you’ll receive tips on what features to look at when evaluating systems, such as the technical and functional requirements, client references, support and training provided, and, of course, price. You will leave this session with tools you need to evaluate your next technology purchase.

11 a.m.-3 p.m. — ALM Give Back Event, Booth 1036, presented by ALM.

The association is partnering with America’s VetDogs to raise funds to provide trained support dogs for veterans. Meet Joe Worley and Galaxie, as well as some of the pups-in-training, and show your support.

Noon-2 p.m. — Women’s Luncheon with Keynote Speaker Fawn Germer, Room B405, presented by CLA.

What you say and how you say it is everything as a woman in a male-dominated industry, so here’s a crash course in power with best-selling author and leading podcaster Fawn Germer. In this CLA members-only event (registration is required), learn how to strike a power pose and add firepower to your language so you can be effective and real. She’ll show you how to use your body to convey confidence and power, handle interruptions, protect your ideas from being stolen, and surround yourself with the support team that helps you grow your strength.

Noon-2 p.m. — Global Linen, Uniform/Workwear, and Facility Services Industry Recovery, Trends and Expansion, Room B312, presented by TRSA.

Learn how the global linen, uniform, and facility services industry recovered from the pandemic and lessons learned, as well as opportunities for expanding business. Gain insight into how organizations are leveraging increased interest in hygiene, and environmental and supply chain sustainability to differentiate and grow their customer base.

Panelists will discuss employee recruitment retention, environmental social and governance (ESG) efforts, and how building brand reputation contributes to growth. Understand principles that limit and facilitate revenue-generation and cost-control strategies as panelists present short profiles of the industry in various geographic markets and the impact of supply concentration (chain vs. independent laundries), demographics (population, workforce), economic mix by industry (product- vs. service-producing) and supply costs.

2-3 p.m. — Economy – Are We Ever Going to See Normal?, Exhibit Floor Classroom (Booth 320), general session.

It has been obvious enough that 2020 and 2021 were years of unprecedented turmoil. Thus far, 2022 has not been exactly stable. Halfway through the year, where does your business stand? Are consumers going back to their old habits or have these behaviors changed forever? Are the new patterns bad or good for the industry — or maybe a little of both? Chris Keuhl, Armada Business Intelligence, has the answers to these and other questions.

3:30-4:30 p.m. — Global Session Panel, Exhibit Floor Classroom (Booth 320), general session.

7-10 p.m. — CLA Dinner Event: Sea of Possibilities, Georgia Aquarium, 225 Baker St. NW.

Tickets are required for this CLA members-only event.

Check back Tuesday for the conclusion!

Miss Part 1? You can read it HERE.

Clean 2022 Preview: There Will Be Lots to Learn in Atlanta

A group of attendees listen to a Coin Laundry Association speaker during Clean 2019 in New Orleans. (Photo: Messe Frankfurt)

Have a question or comment? E-mail our editor Bruce Beggs at [email protected].