LAS VEGAS — MainStreetChamber Holdings Inc., a global provider of intellectual property (IP) and brand licensing, has acquired Dirty Laundry Solutions LLC, doing business as Aloha Laundry Life, describing it as “a pioneering force in the virtual laundromat and territory licensing industry.”
The transaction, which was completed Dec. 7, involved an undisclosed combination of stock and cash, according to a press release.
Under the MainStreetChamber Holdings umbrella, DLS will rebrand as kathy ireland® Laundry, focusing on the sale of laundromat licenses and the rapid expansion of pickup, delivery and wash-dry-fold, which it calls the “fastest growing segment in the industry.”
The company plans to leverage its growth trajectory in the on-demand laundry service market with its enhanced business model and rebranding. Through a strategic global partnership and licensing agreement with kathy ireland® Worldwide, businesses are offered the opportunity to increase their sales and market expansion through the licensing of brands that include kathy ireland® Laundry, kathy ireland® Furniture Factory, kathy ireland® kids, kathy ireland® Logistics, ireland® Pay and others.
DLS was originally co-founded by Larry Kozin, CEO of MainStreetChamber Holdings Inc., and John Bellave, CEO of Advanced Licensing, a wholly owned subsidiary of MainStreetChamber Holdings. Since its inception in 2019, Advanced Licensing has driven over $5 million in DLS license sales, focusing on virtual laundromat solutions and territorial expansion.
“DLS has always been at the forefront of innovation in the laundromat sector, and this acquisition represents a significant milestone for MainStreetChamber Holdings as we scale up operations and expand our footprint,” says Kozin. “Our vision is to redefine the industry by offering entrepreneurs unparalleled opportunities while delivering modern, customer-focused laundry solutions to communities nationwide.”
“This acquisition is not just about growth; it’s about innovation and opportunity,” Bellave adds. “Our goal has always been to empower entrepreneurs, and under the kathy ireland® Laundry brand, we’ll be able to do that at an unprecedented scale.”
“I am thrilled to see the continued growth and innovation that kathy ireland® Laundry brings to the industry,” says Kathy Ireland, chair, CEO, and chief designer of kathy ireland® Worldwide. “This rebranding is more than a name change—it’s a bold step toward delivering cutting-edge solutions that empower entrepreneurs and improve lives. Together, we are revolutionizing an essential service, making it more accessible, sustainable, and customer-focused than ever before.”
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