Tide Laundromat Inks Deal to Expand Across Southwest

CINCINNATI — Tide Services, franchisor of the Tide Laundromat and Tide Cleaners brands, reports it has signed a milestone 50-unit franchise agreement with multi-unit franchise operator CMG Companies.

As one of the largest franchise commitments in the out-of-home laundry sector, the deal “significantly accelerates” Tide Laundromat’s expansion in the Southwest, the franchisor adds.

The agreement builds on Tide’s momentum in modernizing the laundromat experience with smart, auto-dispensing washers; premium detergents; and streamlined services designed for convenience and efficiency.

The new locations will roll out in key Southwest metro areas.

“With CMG’s proven track record in multi-unit franchise development, they are the ideal partner as we scale our footprint and redefine the laundry experience,” says Tide Services CEO Andy Gibson. “This agreement underscores our commitment to delivering efficient, high-quality laundry solutions to more communities and reinforces the strength of our franchise model.”

Headquartered in Dallas, CMG Companies operates over 500 franchise locations across multiple industries, including quick-service restaurants, retail and hospitality. It’s ranked among the top 15 multi-unit operators in the U.S.

“Tide is a category leader, known for its trusted quality and innovative approach to both self-service and full-service laundry,” says Al Bhakta, founding principal of CMG Companies. “As we expand Tide’s footprint across the Southwestern U.S., our focus is on selecting the right locations and delivering a seamless customer experience that sets a new standard for the industry.”

“By combining Tide’s cutting-edge technology with our expertise in multi-unit operations, we’re bringing a smarter, more convenient laundry solution to market,” adds Navin Nagrani, principal at CMG Companies. “This partnership represents not just a business opportunity, but a chance to modernize an essential service for communities nationwide.”

Through its Tide Laundromat and Tide Cleaners brands, Tide Services operates over 200 sites nationwide.