CINCINNATI — While much of franchising spent 2025 navigating rising costs, labor volatility and crowded categories, Tide Services, a subsidiary of Procter & Gamble, worked to build a scalable growth platform around its Tide Laundromat and Tide Cleaners footprint.
Tide Services expanded that through a mix of multi-unit development agreements, targeted acquisitions and strategic conversions. The approach positioned the brand for accelerated growth in 2026 with a model built for stability and scale.
“Laundry and garment care don’t go out of style, and they don’t disappear in tough cycles,” says President/CEO Andy Gibson. “In 2025, we leaned into that reality by backing strong operators and modernizing legacy businesses without disrupting the communities they serve.”
Milestones included a 50-unit Tide Laundromat development agreement with CMG Companies across major markets in Texas and New Mexico; an 18-unit Tide Cleaners commitment across all five New York City boroughs from multi-brand operator Barry Dubin, expanding his Tide portfolio to 75 total locations across laundromats and cleaners; and a new franchise agreement in Dayton, Ohio, led by Nikki Shah through Tide’s Women’s Incentive Program.
On the drycleaning side, Tide Services executed one of its most active conversion periods in November/December 2025, acquiring and converting 15 legacy drycleaning locations across Florida and Ohio. That late-year momentum built on an earlier acquistion of four Los Angeles locations.
To support its expanding footprint, Tide Services has made several strategic leadership appointments, elevating long-tenured executives into expanded roles aligned with the company’s next phase of growth. Promotions included Mike Trozzo to vice president of Product & Innovation, Macayla Porter to vice president of Growth & Support, and Emily Schneider to vice president of Franchise Development.
The moves reflect Tide’s focus on scaling digital platforms, franchise support and development in step with the company’s rapid expansion, the franchisor says.
“We’re building an essential-service platform that works for everyone across the franchise system, from operators to employees to customers,” says Gibson.
Have a question or comment? E-mail our editor Bruce Beggs at [email protected].
