DALLAS — The first Tide Laundromat franchise in the state of Texas opened recently, reports the Tide Services subsidiary of Procter & Gamble.
Franchise owner-operator Patrick Elverum joined Tide Services CEO Andrew Gibson, the Tide corporate team, and local dignitaries from the East Dallas Chamber of Commerce for the Aug. 8 ribbon-cutting ceremony. A few days later, the laundry at Whiterock Marketplace near Garland and Jupiter roads welcoming customers during a “Free Wash Weekend.”
Visitors enjoyed a complimentary wash on their first visit through the Tide Laundromat app, which offers features like payment options, rewards, special offers and the ability to check washer and dryer availability before arriving.
They also enjoyed an array of prizes, giveaways, food and family-friendly entertainment. Attendees had the chance to win Texas Rangers baseball tickets and qualify for exclusive discounts and promotions for future visits to the laundry.
The new Tide Laundromat features smart auto-dispensing washers that automatically add brands like Tide® and Gain® detergent, Downy® or Gain® fabric softener, and Bounce® dryer sheets to ensure clothes are clean and skin-safe.
Customers can drop off laundry for wash-and-fold services or use the brand-new machines themselves. Wash and dry cycles are designed to maximize cleanliness and save time, allowing customers to get in and out in as little as 35 minutes.
There’s free parking, Wi-Fi and air conditioning for a comfortable, convenient experience.
“Dallas is our home, and opening our Tide Laundromat in Whiterock Marketplace reflects our commitment to the community,” says Elverum. “We’re redefining laundry as an enjoyable and convenient experience. Visit us and see how we turn a routine task into something you’ll actually look forward to.”
The Texas venture brings to four the number of Tide Laundromats in operation. The other three are located in Chicago.
Have a question or comment? E-mail our editor Bruce Beggs at [email protected].
