MIAMI — Mr Jeff, a laundry franchise that has modernized the task in more than 30 countries through a 48-hour pickup and delivery mobile app-based service, has now expanded into South Florida.
The franchisor announced the signing of two new franchise agreements in the region. Sam Boulet will open a new location in Fort Lauderdale, and Christian Santos will open a new location in Broward County later this year.
These latest agreements come after local entrepreneur Sergio Aguirre opened the first U.S. Mr Jeff location in Miami suburb Coral Gables in March.
“Since opening, our Miami franchisee has already experienced early success in quickly growing a customer base, as there is increasing demand for this service from Floridians living a busy, ‘on the go’ lifestyle, who want to outsource the tedious, ongoing task of laundry,” says Peter Stern, managing director of Mr Jeff in the United States.
Boulet and Santos realize the growth potential and are leveraging a proven franchise operation that offers a relevant, tech-based laundry service meeting a growing need and making life easier for consumers, Stern says.
Mr Jeff—named after Geoffrey, the witty butler from 1990s TV sitcom “The Fresh Prince of Bel-Air”—is expanding its Florida footprint in places such as Tampa, Orlando and Jacksonville, plus working to get into other U.S. locations such as Massachusetts, Texas, New Jersey and New York.
Mr Jeff franchisees can take advantage of a turnkey model, with everything needed to run the business from day one, with three proprietary technology products: the Jeff App, for customers to schedule services; the Jeff Suite, a management software designed to attend to the needs of the business and cater its growth; and the Jeff Driver app, which is connected to Jeff Suite and Jeff App, to manage all the pickup-and-delivery timings and routes.
“We look forward to welcoming Sam and Christian to the Mr Jeff brand to further build our presence in Florida,” says Stern. “With South Florida’s dense population, and thriving economy full of active residents, we know each entrepreneur has the passion and drive to help grow the Mr Jeff concept in the state and build the brand across communities.”
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