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Whirlpool Earns Spot on TIME’s ‘Most Iconic Companies’ List

Based on recognition, cultural impact, emotional connection, resilience

BENTON HARBOR, Mich. — Whirlpool Corporation has been named to TIME’s list of “America’s Most Iconic Companies,” earning a place among 250 U.S. companies recognized for their enduring influence on the fabric of American culture.

“It is an honor to be named one of the nation’s most iconic companies, especially as we prepare to celebrate America’s 250th birthday,” says Marc Bitzer, chairman and CEO of Whirlpool Corp.

“From the company’s humble start in 1911 to the millions of American homes we serve today, our legacy is built on designing and manufacturing appliances that improve life at home. We’re proud to have started in America and stayed in America, growing for generations alongside the communities that have helped make us who we are.”

Whirlpool Corp. is the only home appliance company to be recognized as one of “America’s Most Iconic Companies,” which is based on an independent survey of U.S. residents who were invited to evaluate companies on recognition, cultural impact, emotional connection, and resilience.

The company’s iconic brand portfolio includes Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.

Approximately 80% of the products the company sells in the U.S. are manufactured domestically, supported by more than 20,000 U.S. employees, including 14,000 manufacturing workers across 10 U.S. plants. Over the past decade, it has invested $23 billion in American manufacturing, labor and logistics.

Aside from its products for the home, Whirlpool Corp. markets commercial laundry products under its Whirlpool and Maytag brands.

Whirlpool Earns Spot on TIME’s ‘Most Iconic Companies’ List

(Graphic: Whirlpool Corp.)

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