BROKEN ARROW, Okla. — Since its inception in 2016, the Wash-Dry-Fold POS® logo has been characterized by a simple icon of a desktop computer on top of a washer icon in navy blue and off-white. Celebrating the move to the modern hardware and cloud-based software it sells now, the brand is undergoing a comprehensive branding refresh that includes a dynamic new logo and favicon with refreshed colors and style.
Always building its products and services on customer feedback, the company says its new logo embraces the popularization of the acronym “WDF POS” used in Facebook Groups when referring to the company. In the absence of the full logo or company name, “WDF POS” will appear in its new, clean, blue font.
As part of the initiative to modernize its marketing efforts, the public-facing website—www.washdryfoldpos.com—has also been rebuilt to improve user experience and offer a more current look and feel to prospective customers, the company reports.
The brand’s refreshed identity, according to Wash-Dry-Fold POS, reaffirms its commitment to deliver top-tier point-of-sale and operational management tools, as well as its dedication to continual improvement and modernization.
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