Selling Your Service: Self-Service Laundry Marketing
The self-service laundry industry has never been known for great marketing. If you fall into the category of "poor marketer, " or are just looking for some new ways to market your store, cheer up. American Coin-Op has put together a research paper featuring its best marketing tips — tips that you can implement at your store without delay. You can read about interesting ideas that won't be a burden on your wallet. You may even be surprised at how simple — and effective — some of these ideas can be.
Some of the topics include:
- Figuring out what the customer desires
- A host of marketing ideas
- Ways to get employees involved
- Maximizing word-of-mouth advertising
In these competitive times, it's crucial to differentiate your store from the competition. Marketing is one way to do this. If you have a good store, it’s time to let the public know about it!
Hiring and Retaining Good Workers in a Tough Labor Market
In a truly competitive job market, a laundromat owner's ability to hire well has never been more vital. Multi-store owners Jim Radovic and Tim Gill share their approaches to hiring and retaining good workers in this episode.