Selling Your Service: Self-Service Laundry Marketing

The self-service laundry industry has never been known for great marketing. If you fall into the category of "poor marketer, " or are just looking for some new ways to market your store, cheer up. American Coin-Op has put together a research paper featuring its best marketing tips — tips that you can implement at your store without delay. You can read about interesting ideas that won't be a burden on your wallet. You may even be surprised at how simple — and effective — some of these ideas can be.
Some of the topics include:
- Figuring out what the customer desires
- A host of marketing ideas
- Ways to get employees involved
- Maximizing word-of-mouth advertising
In these competitive times, it's crucial to differentiate your store from the competition. Marketing is one way to do this. If you have a good store, it’s time to let the public know about it!
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Learning What the Customer Wants
Kristyn Van Ostern, co-owner of laundry services company Wash Street, details putting in the effort needed to know what type of people her laundry's customers are and why they visit her store instead of others nearby.