The self-service laundry industry has never been known for great marketing. If you fall into the category of "poor marketer, " or are just looking for some new ways to market your store, cheer up. American Coin-Op has put together a research paper featuring its best marketing tips — tips that you can implement at your store without delay. You can read about interesting ideas that won't be a burden on your wallet. You may even be surprised at how simple — and effective — some of these ideas can be.

Some of the topics include:

• Figuring out what the customer desires
• A host of marketing ideas
• Ways to get employees involved
• Maximizing word-of-mouth advertising

In these competitive times, it's crucial to differentiate your store from the competition. Marketing is one way to do this. If you have a good store, it’s time to let the public know about it!