NEW YORK — On-demand laundry app Monzit has launched its Laundry Basket Challenge, a nationwide social media movement intended to bring laughter, creativity, and charitable giving together for a dozen great causes.
The challenge invites everyone using the Monzit app to join in and make a difference, one basket at a time. Participants create a short, fun video in which they:
- Accept the challenge in the name of a favorite charity
- Nominate three friends to join in
- Tip a basket of clean laundry over themselves (or someone else!)
From there, creativity rules — add dance moves, effects, rain laundry, team chants — and anything goes in the name of clean fun!
Each participant posts their reel with the hashtag #MONZITLaundryBasketChallenge, tags @monzitapp, and includes their unique Monzit link. Viewers can click the link to donate just $5, with every donation counting as one vote.
At the end of each month, the participant with the most votes will choose one of 12 featured charities to receive that month’s full donation pool (the first winner will be announced Jan. 2). Every charity can win only once during the 12-month campaign, ensuring that each cause has its month to shine.
“The Laundry Basket Challenge is about community, creativity, and contribution,” says Franco Lagudi, Monzit founder and CEO. “We want people to laugh, share, and support causes that matter — turning laundry into something that truly makes a difference.”
The 12 charities that Monzit will support through this challenge are Active Minds, Best Buddies International, Born This Way Foundation, Colon Cancer Coalition, Doug Flutie Jr. Foundation for Autism, GiGi’s Playhouse, Girls Inc, HollyRod Foundation, Hope for the Warriors, New York Hero’s Fund, Parent Project Muscular Dystrophy and the Skin Cancer Foundation.
Alongside the main challenge, Monzit will choose the funniest, most creative, and totally wacky reels each month on the “Wall of Fun.” Fans can vote for their favorite to determine who finishes in the top three, with cash prizes awarded to their standout creators who bring the biggest laughs, originality, and good vibes to this tip-for-good movement.
To learn more about the Monzit Laundry Basket Challenge, click here. Official terms and conditions can be found here.
Have a question or comment? E-mail our editor Bruce Beggs at [email protected].
