Washer/Dryer Campaign Raises More Than $16,500 for Breast Cancer Research

Staff Writer |

RIPON, Wis. — Speed Queen raised more than $16,500 for breast cancer research and awareness during its Breast Cancer Awareness Campaign benefiting The Breast Cancer Research Foundation® (BCRF), the company reports.

Launched in mid-September, the campaign involved the release of a limited-edition, pink-accented home-style washer/dryer pair to Speed Queen dealers around the country, the company reports, which donated $20 from every pair purchased.

In addition to product sales, Speed Queen and parent company Alliance Laundry Systems also raised money through fundraising efforts by employees at company headquarters.

The company donated a unique washer/dryer pair to employee Peter Rens, whose sister recently lost her battle with breast cancer. Rens chose to donate his new machines to the nurse who cared for his sister, says Speed Queen.

“We started this campaign to show our support for customers, friends and family members whose lives this disease has affected,” says Reid Meisner, national sales manager for Speed Queen Home. “We are so grateful that the campaign was well received, and we look forward to continuing to raise funds and awareness for the cause in the future.”


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