Speed Queen Goes Pink in Partnership with BCRF



Speed Queen will donate $20 from every purchase of its limited-edition home-style washer and dryer pair to The Breast Cancer Research Foundation. The modified equipment features pink control panels in support of breast cancer awareness. (Photo: Alliance Laundry Systems)

Staff Writer |

RIPON, Wis. — Speed Queen, a leading manufacturer of vended laundry equipment, is partnering with The Breast Cancer Research Foundation® (BCRF) to support the search for a breast cancer cure by donating a portion of proceeds from sales of a limited-edition home-style washer and dryer pair.

“Speed Queen supports breast cancer research because the disease personally affects many of our lives,” says Reid Meisner, national sales manager for Speed Queen Home.

Speed Queen will be donating $20 from every purchase of its limited-edition home-style washer and dryer pair, available through mid-November at independent retailers around the country, according to the company.

“Just for this month, we’ve modified the exclusive washer’s and dryer’s control panels, making portions of the panels pink to show the brand’s support to breast cancer awareness,” says Meisner.

In addition to increasing awareness, BCRF’s mission is to achieve prevention and a cure for breast cancer by providing “critical funding for innovative clinical and translational research at leading medical centers worldwide,” according to Speed Queen.

“The Breast Cancer Research Foundation is inspired by Speed Queen’s efforts to make a difference in the fight against breast cancer,” says Myra Biblowit, president and CEO of BCRF. “Not only is Speed Queen making an impact by spreading breast cancer awareness on a national level, but this partnership introduces your loyal customers from across the country to our mission of prevention and a cure.”


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