MALVERN, Pa. — USA Technologies (USAT) has debuted a mobile payments, offers and loyalty program with Softcard that is designed for the commercial laundry market.
Under the program, consumers using Setomatic Systems’ SpyderWash Elite laundry machines, enabled with NFC (near field communication) and SmartTap mobile commerce technology, will receive a 25% discount on purchases made with the Softcard app, the company says.
By the end of 2015, Setomatic indicates that more than 25,000 SpyderWash Elite laundry machines, supported by USAT’s ePort Connect Service, will support NFC mobile payments. The company says the program is the first nationwide mobile payments, offers and loyalty program for the unattended commercial laundry market.
The Softcard app enables mobile payments at NFC payment terminals using a “secure architecture and support” for card tokenization, while also serving up offers and loyalty programs, USAT says.
Michael Schantz, president of Setomatic Systems, says the technology gives its customers a “powerful, competitive advantage in their marketplace.”
“In partnership with USA Technologies, Setomatic Systems is the first service provider to bring NFC-enabled mobile payments to the laundry market,” says Schantz. “We anticipate that cashless and mobile payments, combined with loyalty programs such as this exciting national promotion, will raise consumer awareness, increase our customers’ revenue, and meet the demand for convenient cashless options in the millions of washers and dryers that make up the commercial laundry industry.”
USAT says it has one of the largest NFC-enabled mobile payments acceptance points in the U.S. market, with more than 150,000 NFC-equipped merchant locations in places like schools, Laundromats and theme parks, among others.
“We are looking forward to rolling out yet another ‘industry first’ in the area of NFC, mobile-based cashless payments and consumer engagement services,” says Michael Lawlor, senior vice president, sales and business development, USAT. “We believe that USAT and partners like Setomatic are well positioned to capitalize on this technology to drive business to their machines. The Softcard mobile payments, offers and loyalty program for our commercial laundry customers adds another layer of value and is a great example of how USAT is keeping its customers and partners at the forefront of technology.”
“We’re pleased to work with Setomatic and USA Technologies to pioneer mobile payments in the Laundromat market,” says Mark McKinney, director of business development, Softcard.
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