LAS VEGAS — Cashless payment systems provider USA Technologies (USAT) has expanded its proprietary MORE.™ rewards and loyalty program to partners nationwide, providing access to custom rewards and discount programs for all 333,000 locations connected to the ePort Connect service, the company reports.
“One of the big benefits of implementing cashless payment technology is the visibility it offers into consumer behavior, and the opportunities that result to engage at the point-of-sale—or even before it, through smartphones and online,” says Maeve McKenna Duska, senior vice president of marketing at USA Technologies. “By extending MORE. to our national footprint, we are opening the door for thousands of additional companies, and the brands they sell, to engage with customers one-to-one, whether it be on college campuses, at airports or in a Laundromat.”
USAT, through its ePort Connect service, acts as the exclusive service provider of all credit/debit card processing for Setomatic Systems’ SpyderWash system used in self-service laundries.
MORE. was originally designed to provide USAT customers the ability to offer custom rewards and discount offers for products purchased at their ePort-enabled locations for loyalty, repeat business and a greater understanding of their consumers’ purchasing preferences. Customers would opt into the service and have the ability to set their own program criteria.
Now, through the nationwide expansion of the MORE. program, the benefits extend to consumer packaged goods companies, retailers and other consumer brands that will now have the ability to partner with USA Technologies to leverage its large footprint of acceptance points to promote their brand, build loyalty, incentivize purchasing, and generate new revenue streams through consumer product promotions, offers, advertising and discounts.