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Rinse Acquires ButlerBox in Continued Expansion

CEO says LA market demand back up to pre-COVID levels

LOS ANGELES — National drycleaning and laundry delivery brand Rinse has acquired ButlerBox, a Los Angeles-based drycleaning and laundry provider specializing in locker-based service with multifamily and commercial office partners. Terms were not disclosed.

ButlerBox is the latest in a series of Rinse acquisitions that includes Chicago-based Dryv (2020), Bay Area-based OffToYou (2020), Cleanly’s San Francisco operations (2019) and Washio (2016).

Founded in 2013, Rinse says it offers a simple, consistent, high-quality solution to dry cleaning and laundry in seven major markets across the United States. The acquistion of ButlerBox will expand its customer base in Los Angeles and further solidify its position as “the market leader and the fastest-growing clothing care provider in the L.A. market,” Rinse says.

“We’re thrilled to expand Rinse’s presence in Los Angeles with the acquisition of ButlerBox,” says Ajay Prakash, CEO of Rinse. “ButlerBox has built a great company and a very impressive community of multifamily and commercial partnerships, which was a major driving factor in our decision to acquire them. In addition, we are seeing strong momentum in L.A. with demand already back up to pre-COVID levels. The timing couldn’t have been better.”

With Rinse, ButlerBox customers will enjoy door-to-door service available daily and have the option to use additional services like hang dry, clothing repairs, and more. Rinse also offers a laundry subscription service, priced by the bag instead of the pound.

Rinse will continue providing service to all of ButlerBox’s multifamily and commercial office partners through its own branded services.

“I’ve gotten to know Rinse over the past few years and have developed a deep admiration for their unwavering focus on quality and customer service, in addition to how they have used technology to create a seamless customer experience,” says Marc Sigal, CEO of ButlerBox. “I’m excited to know that our customers and partners will be in such good hands moving forward.”