Loads of Hope Mobile Laundry Program Provides Clean Clothes to Disaster Victims

Staff Writer |

COBLESKILL, N.Y. — The Tide Loads of Hope mobile laundry program was in New York last week to provide free laundry services to victims of Hurricane Irene. Tide officials say that, while it may not seem like much, having clean clothes can make a big difference to the people trying to clean up their homes.

Working with the American Red Cross, the Tide Loads of Hope mobile laundry program provided free, full-service laundry to relief workers and residents of New York who were in need of resources and support following the damage caused by the hurricane. These residents and workers were encouraged to drop off their laundry to be washed, dried and folded, free of charge.

The Loads of Hope program was created in 2005 to provide much needed free laundry services to families affected by Hurricane Katrina. Inspired by the resilience and spirit of the people of New Orleans, Tide expanded the Loads of Hope program and has since helped families affected by disaster in California, Texas, North Dakota, Tennessee, Kentucky, North Carolina, Alabama and Missouri, the company says.

Today, the program includes the Tide Loads of Hope truck outfitted with 32 energy-efficient Frigidaire Affinity washers and dryers. Collectively, Tide has washed over 44,000 loads of laundry for more than 32,000 families impacted by disasters since the program launched.

People across the country can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage tee by visiting All profits from the tees go towards helping families affected by disaster, Tide says.


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