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Laundry Franchisor Looks to Expand Market Share

With 16 locations, WaveMAX is working to grow national footprint

JACKSONVILLE, Fla. — Having grown its national footprint in the last few years to include 16 locations in six states, WaveMAX Laundry is looking to take a larger market share, the franchisor’s chief executive says.

The burgeoning brand reports it has an additional 22 locations under development and nearly 50 others under contract. At least 15 of those are expected to open by the end of the year, WaveMAX reports.

“A Laundromat should be more than just a means to an end for visitors. It can be a satisfying, productive experience that creates positive memories and encourages loyal, repeat customers,” says WaveMAX CEO Mike Roberts. “Our innovative service model, eco-friendly machines and industry-leading technology is elevating the customer experience beyond a frequent errand, and we look forward to bringing that experience to even more markets all across the country.”

At WaveMAX, customers are offered the choice of doing their own laundry or utilizing the Laundromat’s wash-dry-fold (WDF) service. Its stores offer efficient, environmentally friendly vended washers and dryers that are operated using coin, contactless card or mobile app, the latter of which offers machine availability and cycle completion alerts. WDF service is typically completed within 24 hours, with staff returning dresses, collared shirts and dress pants on hangers for customer convenience.

“Our locations provide customers with a clean, well-maintained space and a friendly staff,” Roberts says. “Everything we offer … is created with our customers in mind and gives them an awesome laundry experience that keeps them coming back.”

To augment its growth, WaveMAX is actively seeking single and multi-unit operators. Franchise development is being spearheaded by Dennis Mulgannon of Franchise Scale.