LEWES, Delaware — Turns, a vertical SaaS (software as a service) startup for the laundry industry, reports it has raised $500,000 in pre-seed funding led by Better Capital, along with participation from PointOne Capital and others.
Turns says it helps laundromats deliver a modern experience to their users with a full stack software and hardware integrated solutions that includes a modern point-of-sale system (POS), customer management, payments, accounting, employee management and more.
Turns launched its beta and has already signed more than 50 laundromats and dry cleaners across eight countries, including the United States, India, United Arab Emirates and others, the company says.
It will primarily focus on the U.S. market and is targeting 1,000 customers in the next 12-18 months, it adds.
Founders Sukanth Srivastav and Vishal Gupta built a laundry startup in India in 2015. While that venture didn’t work out, their experience prompted them to start working on Turns last year.
“Laundromats and cleaners represent one of the largest Main Street businesses in the United States that was severely underserved by modern software,” says Srivastav, who leads all things business at Turns. “We see an immense vertical SaaS opportunity and already understand the laundry business intimately.”
Gupta, who leads Turns’ product and engineering efforts, calls the laundry business “complex and competitive.” Laundromats need state-of-the-art software to deliver the customer experience being demanded by B2C and B2B customers, he says, and he believes Turns can provide an all-in-one system for that purpose.
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