NEW ORLEANS — How can coin laundry store owners capitalize on social media sites like Facebook and Twitter? Coin Laundry Association (CLA) touched upon this subject during Clean 2013 in an educational session titled Internet Marketing Success Stories of Coin Laundries.
The session hosted a panel of coin laundry owners including Tyler Blair, owner of The Washboard in San Diego, Calif.; Deborah Dower, owner of Paradise Laundries in Northern California; and Duane King, owner of LMARIES Laundromat in Bowling Green, Ohio.
In his experience, Blair explained that he treats his website as a “digital doormat,” as a way for people to access his laundry’s Facebook, Yelp and Google Places pages. He further explained that his business’ Yelp page has seen average of 550 views per month, and that 70% of his revenue increase comes from Yelp and Facebook advertising.
Dower, on the other hand, explained that all her Internet marketing focus goes toward her website, as she uses sites like Google Analytics and Google Adwords Express. She explained that 70% of her customers have found out about her business through her Internet marketing and advertising efforts, and that she’s seen an overall 66% return on investment using such sites.
As for King, he explained that he uses Twitter for “spur of the moment Tweets” to promote specials like customers getting a free wash if they dance in front of a washer. Through his efforts online efforts, and through using sites like Google Places, he’s seeing $18,000 of new business per year.