OSHKOSH, Wis. — The Belson Co., a commercial laundry equipment distributor in Green Bay, Wis., recently partnered with equipment manufacturer Continental Girbau to host an open house and educational seminars for vended laundry storeowners.
The event, held at Continental’s headquarters here in Oshkosh, included giveaways, live equipment demonstrations, seminars, tours and lunch, according to Belson Sales Manager Jake Paider.
“We wanted to provide education and training in the coin laundry industry by inviting customers to see new equipment and marketing ideas that Continental has to offer,” he says. “We received a fantastic response.”
The open house included a presentation on vended laundry marketing by Continental President Mike Floyd and a presentation on vended laundry efficiency by Continental Vice President Joel Jorgensen. Additionally, attendees participated in live equipment demonstrations and toured Continental’s Express Laundry Center, a local coin-operated, high-speed laundry.
“Touring the Express Laundry Center showed our customers the many offerings of today’s vended laundries,” says Paider. “It illustrated how high-speed Continental laundry equipment, flat-screen TVs, WiFi, signage, attendants and vending machines combine with services such as drop-off dry cleaning, wash-dry-fold, and load-and-leave.”