Rob Bodner Rob Bodner is president of EFR in Park Ridge, N.J. If you have any questions or comments about this column, Bodner can be reached at 201-507-8274 or [email protected]. Recent Articles by This Author Things Are Looking Up ... Be Ready: Have an Exit Strategy ... The Chain Concept Just Won’t Fly ... Hang with the Pack or Go Solo? ... The Customer Is Always Right — Sometimes ... Success Involves More Than Demographics ... Doing Business in Rough Areas Requires an Extensive Checklist ... Asking Yourself the Right Questions Can Simplify the Expansion Process ... Marketing Can Boost Profits, but Requires Planning ...