Paul Russo | American Coin-Op

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Paul

Russo

Paul Russo

Paul Russo owned and operated multiple Laundromats in New York City for more than 40 years before retiring in 2018. He’s a regular on the Coin Laundry Association’s online forum, posting under the pseudonym “Paulie B.” Any questions or comments for Russo may be directed to Editor Bruce Beggs, [email protected].

Recent Articles by This Author

Continue to Improve our Evolving Industry (Conclusion)

GLENDALE, Ariz. — Pointers from Paulie B: How will AI figure into the process? ...
Continue to Improve our Evolving Industry (Part 1)

GLENDALE, Ariz. — Pointers from Paulie B: We need shared knowledge in order to progress ...
Preventing Abuse of Laundry Equipment, Furnishings (Conclusion)

GLENDALE, Ariz. — Pointers from Paulie B: Active management is needed to protect your property ...
Preventing Abuse of Laundry Equipment, Furnishings (Part 2)

GLENDALE, Ariz. — Pointers from Paulie B: Some more ideas for ‘people-proofing’ your laundromat ...
Preventing Abuse of Laundry Equipment, Furnishings (Part 1)

GLENDALE, Ariz. — Understanding the mindset behind the misuse ...
Brand Development: Set Yourself Apart from the Start (Conclusion)

GLENDALE, Ariz. — Pointers from Paulie B: Market to right demographics after mapping service area ...
Brand Development: Set Yourself Apart from the Start (Part 1)

GLENDALE, Ariz. — Pointers from Paulie B: Establish a strong identity to attract, retain customers ...
Executing Your Vision in a Just-Purchased Store (Conclusion)

GLENDALE, Ariz. — Pointers from Paulie B: Happy, motivated staff gives you best chance to achieve success ...
Executing Your Vision in a Just-Purchased Store (Part 1)

GLENDALE, Ariz. — Pointers from Paulie B: How to adapt laundromat you acquired to your operational plans ...
How You Can Protect Your Laundromat from Criminals (Conclusion)

GLENDALE, Ariz. — Pointers from Paulie B: Screen job applicants carefully to avoid hiring those with ‘sticky fingers’ ...
How You Can Protect Your Laundromat from Criminals (Part 2)

GLENDALE, Ariz. — Pointers from Paulie B: Some well-known safeguards and their benefits ...
How You Can Protect Your Laundromat from Criminals (Part 1)

GLENDALE, Ariz. — Pointers from Paulie B: Thwart the perps using creativity, common sense ...
Freshening Up Your Store, from Simple to Elaborate (Conclusion)

GLENDALE, Ariz. — Pointers from Paulie B: Fancier options include spiffing up equipment, tiling walls ...
Freshening Up Your Store, from Simple to Elaborate (Part 2)

GLENDALE, Ariz. — Pointers from Paulie B: Put some easy, inexpensive fix-ups to use ...
Freshening Up Your Store, from Simple to Elaborate (Part 1)

GLENDALE, Ariz. — Pointers from Paulie B: Spend some time getting into the cracks and crevices ...
Developing Other Business to Co-Exist with Self-Service (Conclusion)

GLENDALE, Ariz. — Pointers from Paulie B: Fewer service peaks/valleys on weekends means less competition for machines ...
Developing Other Business to Co-Exist with Self-Service (Part 2)

GLENDALE, Ariz. — Pointers from Paulie B: Don’t let adding service create a storage crisis ...
Developing Other Business to Co-Exist with Self-Service (Part 1)

GLENDALE, Ariz. — Pointers from Paulie B: How to do it without interfering with bread-and-butter customers ...
Laundry Vend Pricing to Produce Peak Performance (Conclusion)

GLENDALE, Ariz. — Pointers from Paulie B: Be able to advertise genuinely low price to get customers in door ...
Laundry Vend Pricing to Produce Peak Performance (Part 2)

GLENDALE, Ariz. — Pointers from Paulie B: Things to try when competitor opens nearby ...