Whirlpool Corporation Commercial Laundry
Senior Product Line Manager
Nick Koukourakis is senior product line manager with Whirlpool Corporation Commercial Laundry and has held several product and sales roles over the past two decades. In his current role, he is responsible for managing Whirlpool Commercial Laundry multi-load product plans and road maps to help drive innovation and improve owner and user experiences.
Promotions and incentives are often used to draw customers to a laundry. Matt Miller, president of equipment distributor Coin-O-Matic, envisions a more comprehensive loyalty-building approach.