Continental Creative Services
A 20-year marketing veteran, Kim Loderbauer manages advertising and marketing firm Continental Creative Services (CCS), in Oshkosh, Wis. She works closely with vended laundry owners every day, helping them cost-effectively promote their stores. She can be reached at [email protected]
Promotions and incentives are often used to draw customers to a laundry. Matt Miller, president of equipment distributor Coin-O-Matic, envisions a more comprehensive loyalty-building approach.