Coin Laundry Association
Chairman, Board of Directors
Joel Jorgensen is chairman of the Coin Laundry Association (CLA) Board of Directors. As vice president of sales for laundry equipment manufacturer Continental Girbau Inc., Jorgensen has 25 years of industry experience in vended laundry development and operations, as well as the commercial, industrial, textile care, multi-housing and on-premise laundry channels.
Promotions and incentives are often used to draw customers to a laundry. Matt Miller, president of equipment distributor Coin-O-Matic, envisions a more comprehensive loyalty-building approach.