Continental Girbau Inc.
Vice President of Sales & Customer Services
Joel Jorgensen ([email protected]), vice president of sales for laundry equipment manufacturer Continental Girbau Inc., has 23 years of laundry industry experience. He offers his vended laundry development and operations expertise as a frequent contributor to a variety of industry publications. An alumnus of the American Laundry and Linen College, Jorgensen also serves on the Coin Laundry Association Board of Directors.
When circumstances beyond your control have your laundry business down, how do you bring it back? Helio Fred Garcia, president of crisis management firm Logos Consulting Group, takes you through the initial response, changing your approach depending on event, the importance of communication, and much more.