Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.
When circumstances beyond your control have your laundry business down, how do you bring it back? Helio Fred Garcia, president of crisis management firm Logos Consulting Group, takes you through the initial response, changing your approach depending on event, the importance of communication, and much more.