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Washlava Wins Electrolux Future of Laundry Challenge

Entry showed how it would redefine China’s consumer laundry machines

TAMPA, Fla. — Washlava, the mobile technology company that enables laundry customers to reserve and pay for machines from their smartphone, reports its patent-pending technology recently won first place in the Electrolux Future of Laundry Challenge in China.

Electrolux, a Swedish multinational appliance manufacturer headquartered in Stockholm, Sweden, asked companies to submit entries showing how they would redefine the use of consumer laundry machines in China based on the principles of the shared economy.

Washlava says its submission underwent four extensive phases of review, including application, validation, mentoring and the grand finale. The submission included thoughtful consideration of the modern Chinese customer as the main target as well as their consumer behavior, market constraints and the competitive landscape.

Judges for the final pitch made in June in Shanghai included top executives of Electrolux Asia Pacific, and representatives from China innovation and venture capital space.

We are very honored to have won the Electrolux Future of Laundry Challenge,” says Todd Belveal, CEO and founder of Washlava. “This victory is great validation of our current strategy of changing the future of laundry and will lay the foundation for a successful partnership with Electrolux.”

As a result of winning the Challenge, Washlava will receive a cash prize, an opportunity to enter into discussions for potential business collaboration with Electrolux in China, and other global partnership opportunities. Also, Washlava will benefit from the company’s industry expertise, global distribution and support footprint as well as gain valuable market insights.

We are pleased that Washlava’s scalable mobile-first laundry platform and ideas resonated the best with Chinese millennials and the judges, making them the winners among 47 entries we received from all around the world,” says Jaimohan Thampi, head of Digital Transformation and IoT at Electrolux Asia Pacific.

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Have a question or comment? E-mail our editor Bruce Beggs at [email protected].