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Washlava Adds Staff in Marketing, Higher Education

Friar, Pomeroy join firm to advance cashless, mobile shared laundry services

TAMPA, Fla. — Mobile technology startup Washlava has named Kelly Friar its chief marketing officer and Sean Pomeroy managing director of higher education in recent weeks, the company reports.

Washlava’s technology allows customers to reserve and pay for laundry machines from their smartphones, managing the end-to-end experience for both business owners and their customers, cultivating a cashless laundry network.

Friar brings over a decade of brand marketing and strategic communications expertise to the growing company and its cashless, IoT application.

In her new role, Friar will oversee marketing, communications and community relations for Washlava and its various workstreams across many high-priority markets. She joins the company from Barbizon International, where she served as director of marketing for almost 10 years.

“Kelly has an impressive and proven track record of successes when it comes to crafting major marketing campaigns and strategy for prominent international organizations,” says CEO Todd Belveal. “We’re excited for the strategic vision she’ll bring to Washlava and are confident that her talents and experience will help further promote our brand while also support community development and engagement.”

As managing director of higher education, Pomeroy will work directly with universities and educational institutions to bring Washlava’s services and proprietary technology to college campuses across the country.

Pomeroy brings with him over a decade of leadership experience, specifically focused in the sales and growth initiatives for companies such as MetLife. He has also worked within the higher education administration market providing offerings that enhance data security for students. Most recently, he was president of Adsero Group, a Tampa-based benefit solutions and comprehensive special risk management company.