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WashClub Launches Marketing, Promotional Tools

Operators can leverage assets such as social media, online reputation, branded content

NEW YORK — WashClub, a premium on-demand laundry, drycleaning and tailoring service, has launched WashClub Buzz, a promotional arm that will provide participating laundry and drycleaning operators with marketing, advertising and promotional support.

By using WashClub Buzz, operators will be able to leverage a suite of promotional offerings such as social media, online reputation, online advertising, e-mail newsletters, branded content, PR and other marketing assets.

WashClub Buzz draws on the marketing expertise developed by its parent WashClub, which says it has accumulated more than 32,000 customers over the past three years.

“Amid rising rent and heightened competition, the need to acquire new customers is the No. 1 priority of laundry and drycleaning operators,” says Rick Rome, founder and president of WashClub. “There is a plethora of marketing solutions out there but very few really cater to our industry needs and even fewer deliver any tangible returns. This was the impetus behind creating WashClub Buzz.”

Operators simply sign up for a monthly service package according to their specific marketing needs and challenges, and then WashClub Buzz will handle the rest. All of the content creation, social media posts, e-mail newsletter content, data and analytics, and online advertising is handled in-house by WashClub Buzz.

WashClub is now available in 15 states and four New York City boroughs, and its future plans include expanding internationally.

RELATED STORY: WashClub Expands to Denver, Aug. 24, 2016

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Have a question or comment? E-mail our editor Bruce Beggs at [email protected].