PORTLAND, Ore. — WASH Multifamily Laundry Systems, which says it has more than 7 million people doing their laundry in a WASH laundry room every week in the United States and Canada, has selected PayRange Inc. to be the technology provider of its mobile payment solution.
In an industry in which washers and dryers have been coin-operated for 70 years, WASH is making a fundamental shift in how it does business.
“Partnering with PayRange not only enables us for mobile payment, but it also serves as a platform to reimagine the customer journey,” says Gautam Roy, chief information officer of WASH. “WASH is committed to building one-of-a-kind experiences that benefit residents and property owners. We are leveraging best-in-class technology to power a fully mobile experience."
Many consumers do not carry cash in their wallets but expect to make purchases just about anywhere, including the laundry room. With PayRange, WASH now offers a mobile payment solution that allows residents to pay for laundry through an app. Coupons and rewards integrated into the app give additional reasons to pay by phone.
“Adding the convenience of mobile payment to our laundry rooms is a great way to improve resident satisfaction and foster loyalty,” adds Roy. “We are happy to report that we are already seeing an increase in laundry room usage from high-adoption properties. Plus, recent surveys of residents indicate their appreciation of the app’s features.”
With PayRange’s turn-key Rapid Deployment Program, WASH says it will have a substantial number of locations upgraded to mobile pay before the end of this year.
“We’re excited to partner with WASH,” says Jason Young, chief revenue officer at PayRange. “We love that WASH has a vision of a mobile experience that will benefit millions of consumers.”
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