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Tide Unveils Its First Laundromat

Tech-enabled smart store sets up shop on Chicago’s North Side

CHICAGO — As part of Tide’s focus to bring innovation and new technologies to the out-of-home laundry services industry, the Procter & Gamble brand recently unveiled its first Tide Laundromat here.

Tide says the store at 7558 N. Western Ave., in the Rogers Park neighborhood, is “a revolutionary new Laundromat experience that eliminates guesswork from laundry – with smart-dosing machines and providing the perfect amount of detergent and softener in every wash.”

Consumers can complete their laundry in as little as 35 minutes, Tide claims, and will be able to leave their detergent and softener at home because “America’s Top Laundry Brands” are included with every load.

“Only Tide could deliver this type of convenience in your hometown Laundromat,” says Grace Riggenbach, senior brand director at Tide. “America’s No. 1 detergent knows our consumer better than anyone – and we have almost 75 years of experience in delivering the ultimate clean. So, when you step into a Tide Laundromat, you’ll be met with the promise of the best laundry products and a speedy experience that will have you coming back for more.”

The Tide Laundromat app with Tide Rewards loyalty program shows machine availability, cutting out the inconvenience of showing up to a store with no washer free. In addition to cash and coin-based payment, the app enables mobile payment. And after a load finishes, notifications are available so guests will never forget their wash.

“When we started researching Laundromats, we knew right away what consumers needed,” says Arpan Patel of Tide. “People were spending too much time in crowded, dirty locations, and going home with clothes that weren’t clean to our standards. This is where Tide steps in – eliminating the guesswork, cleaning up the stores and getting you home faster.”

Clean bathrooms, comfortable common areas and modern woodgrain finishes are built right in to the Tide Laundromat model. Detergents from Tide and Gain, fabric softeners from Downy and Gain, and Bounce dryer sheets are included with every wash.