LUMBERTON, N.C. — Tide Loads of Hope arrived here at Walmart last week to support the relief and recovery efforts in wake of Hurricane Matthew.
The mobile laundry vehicle offers laundry services, providing free full-service laundry to residents affected by the recent flooding. Residents in the directly affected areas could bring up to two loads of clothes per household to be washed, dried and folded free of charge.
Additionally, Procter & Gamble provided personal care kits containing items such as Secret deodorant, Crest toothpaste and Pantene shampoo, as well as household cleaning products like Bounty, Mr. Clean and Swiffer.
In 2005, P&G launched Tide Loads of Hope to provide much-needed laundry services to families affected by Hurricane Katrina. Since that time, it has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world, Tide says.
The Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day.
P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization.
Updates on the mobile laundry unit’s locations are provided via Tide’s Facebook and Twitter (@Tide) channels.
Have a question or comment? E-mail our editor Bruce Beggs at [email protected].