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Survey Shows Majority of Consumers Are Familiar with High-Efficiency Equipment

Jason Hicks |

CARY, N.C. — A recent Cotton Inc. Lifestyle Monitor report shows that most consumers (97%) do their own laundry rather than take it to a professional, and the majority of them indicate familiarity with high-efficiency washers.Although only 19% of survey respondents reported using front-load washers at home, 70% said they use energy-efficient settings or high-efficiency washers. However, only 47% reported using their dryers’ moisture-sensing functions, while 53% said they selected “timed dry” all or most of the time, according to the report.The typical consumer does laundry twice a week, usually four loads of clothing and two loads of other types of textiles, such as towels, according to the Lifestyle Monitor. In addition, more than half of the people surveyed (57%) said that current economic conditions were motivating them to take better care of their clothing. Forty-three percent are trying harder not to stain or rip garments, and 15% aren’t wearing nicer clothes as often. 

About the author

Jason Hicks

American Drycleaner

Jason Hicks was assistant editor for American Trade Magazines, which publishes American Coin-Op, American Drycleaner and American Laundry News, for more than nine years, and web editor for three years.

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