Survey: Majority of Coin Laundry Owners Report Customer Base Expansion

Charlie Thompson II |

CHICAGO — It’s always good to gain more customers each year, and the majority of coin laundry owners polled in this month’s American Coin-Op Your Views survey say their customer base has expanded in the last year (57.1%), while 42.9% say theirs has not.

When asked if they “believe there are more people using coin laundries in [their] area” than last year, 47.2% of respondents answered yes. Approximately 28% say they are “not sure,” while 25.0% of respondents answered no.

It’s been suggested that people having less free time are more likely to try a coin laundry once or twice. The majority of coin laundry owners polled (48.6%) say they are not seeing a bump in business to suggest this is true. Roughly 26% report that they’ve seen an increase in business from time-crunched customers, while 25.7% aren’t sure.

When asked from a customer’s perspective, and if using a coin laundry wasn’t a necessity, the majority of respondents (47.2%) said a “bright, clean store” would be the most important factor in attracting their business. For 22.2%, it’s the “ability to shorten washing/drying time.” Another 19.4% say that “equipment uniquely designed to handle a variety of needs” would do the trick. Equal shares of 5.6% lean toward “convenient hours” and “inexpensive prices” as being most important.

Store owners were also asked to look 10 years into the future. Exactly half of the respondents (50%) think there will be “about the same number of people using vended laundries,” while 38.9% of respondents say there will be “more people” using vended laundries than today. Only 8.3% say they expect “fewer people” to be using vended laundries a decade from now, and 2.8% are “not sure” what the future holds.

Why do you think people don’t try coin laundry services? Most respondents (63.9%) believe it is because people already have laundry equipment at home. A sizable share (16.7%) believe it’s because people are “creatures of habit.” Smaller shares point to customers not knowing how to use the equipment (5.6%), believing the service is too expensive (2.8%) or believing that a coin laundry is not safe (2.8%).

American Coin-Op’s Your Views survey presents an unscientific snapshot of the trade audience’s viewpoint at a particular moment; due to rounding, percentages may not add up to 100%. Subscribers to American Coin-Op e-mails are invited to participate anonymously in an industry survey each month.

About the author

Charlie Thompson II

American Trade Magazines

Intern

Charlie Thompson II interned with American Laundry News earlier this year and is pursuing a degree in professional writing at Michigan State University. 

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