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Survey: Few Owners Promote Coin Laundry as Way to Conserve Water

Bruce Beggs |

CHICAGO — The first half of 2012 was the hottest on record, and drought covered more than 60% of the contiguous United States as of mid-August. It seems like a good opportunity to promote a coin laundry as a way to conserve water. High-efficiency, commercial washers use as little as 0.5 to 1.5 gallons per pound of clothes laundered compared to home machines that typically use 2.5 to 3.5 gallons per pound, according to the Coin Laundry Association.

But in the results from this month’s AmericanCoinOp.com Wire survey, less than 6% of self-service laundry owners promoted their store as a way for area residents to conserve water.

And for the time being, it doesn’t seem that the drought has produced many local water restrictions directly affecting coin laundries. Only 5.3% of respondents reported that their local community had passed or enforced water restrictions that impacted them.

Meanwhile, the drought hurt at least one coin laundry in another way. “Farmers did not have the crops to use seasonal workers, which impacted our business tremendously,” the respondent wrote. But others remarked that there was no water shortage in their area and that the drought’s impact has been minimal.

It may not be related to the drought but 42.1% of laundry owners have installed new, more efficient wash equipment in the last 12-18 months.

Meanwhile, during that same time period, local utilities have raised the water rates charged to 68.4% of respondents.

Roughly 32% of laundry owners polled in this month’s survey said they have raised, or plan to increase, their washer vend prices in 2012.

While the Wire survey presents a snapshot of readers’ viewpoints at a particular moment, it should not be considered scientific.

Subscribers to Wire e-mails—distributed twice weekly—are invited to take the industry survey anonymously online each month. All self-service laundry owners and operators are encouraged to participate, as a greater number of responses will help to better define operator opinions and industry trends.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.

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