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Survey: Combination of Factors Attract Coin Laundry Owners to Clean Show

Bruce Beggs |

CHICAGO — Just shy of one-third of those responding to this month’s American Coin-Op Wire survey say they are planning to attend Clean ’13 in New Orleans, while another 14.3% are unsure at this point.

Approximately 54% of those responding to the unscientific survey say they will not be attending the biennial event slated for June 20-22 at the Morial Convention Center.

Asked about the biggest factor in favor of attending (whether they were personally planning to attend or not), 32.1% of respondents named “Exhibits of equipment and supplies.” Roughly 14% listed “Combining business and pleasure” as the chief factor, while 7.1% look to Clean primarily for its “networking and socializing” opportunities. Just 3.6% of respondents see “educational sessions” as the main factor in attending. The top response, however, is “It’s all of the above,” with 42.9%.

The Clean Show has been shortened from four days to three this year, which is OK with 78.6% of respondents. Just 7.1% “don’t care for this change”—“Include Saturday and Sunday in the schedule (and) make it four days if necessary,” says one operator—and the remaining 14.3% are “indifferent.”

Among operators who do not plan to attend this year’s event, 52.4% “Can’t afford the cost,” 28.6% “Can’t spare the time,” and 4.8% have “made other plans.” The remaining 14.3% have “other” reasons, some of which include disliking the host city, having no expansion plans this year, and working two jobs besides running his/her laundry.

Among the eight educational sessions being sponsored by the Coin Laundry Association (CLA) throughout the event, Coin Laundry Trends for 2013 is garnering the most pre-show interest among respondents, at 29.6%. Other popular topics are The Keys to Successful Multiple Store Management (18.5%), Ask the Laundry Experts (18.5%) and Best Practices for Wash, Dry, Fold and Commercial Accounts (14.8%).

While American Coin-Op’s Wire survey presents a snapshot of the audience’s viewpoints at a particular moment, it should not be considered scientific. Subscribers to Wire e-mails—distributed twice weekly—are invited to participate in an industry survey each month. The survey is conducted online via a partner website, and is developed so it can be completed in less than 10 minutes.

The entire American Coin-Op audience is encouraged to participate, as a greater number of responses will help to better define owner/operator opinions and industry trends.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.

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