Close

Survey: Cleanliness is Fundamental to Coin Laundry Success

Carlo Calma |

CHICAGO – Many factors can contribute to a coin-op laundry’s success, but a majority of operators (54.5%) surveyed in this month’s American Coin-Op Wire survey say that store cleanliness is the first thing that comes to mind when it comes to having a “great laundry.”

While other factors such as equipment mix/number and customer comfort received equal shares of respondents’ votes (9.1%), a store’s size (4.5%) and aesthetics/decor (0%) garnered little to no support for being the dominant aspect of a “great laundry.”

Next to cleanliness, operators attribute the friendliness of the owner/employee(s) (13.6%) to store success, while the remaining 9.1% believe that all aforementioned qualities were important in judging a store’s greatness.

Roughly 60% of those surveyed believe that an unattended store cannot be considered a “great” laundry, while 36.4% say that it can be and 4.5% are unsure.

When asked what factor is most “overrated” when judging a store, the top three features cited by store owners were store size (36.4%), equipment mix/number (27.3%), and aesthetics/decor (22.7%). Roughly 5% chose “other.” No one taking the survey singled out customer comfort or cleanliness.

In terms of what they believe is their store’s best feature, operators responded with a mixed bag. While some gave themselves credit for their employees’ customer service and their store’s cleanliness and atmosphere, one operator highlighted that his/her machines were never out of order.

How do you think the industry’s image has changed since you first opened your store? Roughly 45% of respondents thought positively, saying the image is either “somewhat better” (31.8%) or “far better” (13.6%). Half of respondents said it is unchanged, and 4.5% believe it is “somewhat worse.” No one who took the survey sees the industry’s image as being “much worse.”

While American Coin-Op’s Wire survey presents a snapshot of the audience’s viewpoints at a particular moment, it should not be considered scientific. Subscribers to Wire e-mails—distributed twice weekly—are invited to participate in an industry survey each month. The survey is conducted online via a partner website, and is developed so it can be completed in less than 10 minutes.

The entire American Coin-Op audience is encouraged to participate, as a greater number of responses will help to better define owner/operator opinions and industry trends.

About the author

Carlo Calma

American Trade Magazines

Editorial Assistant

Carlo Calma is editorial assistant at American Trade Magazines.

Comments

Advertisement

Digital Edition

Latest Classifieds

Industry Chatter