Survey: Cleanliness Carries Most Weight in Coin-Op Success Formula

Bruce Beggs |

CHICAGO — When weighing factors that can contribute to a coin-op laundry’s success, the vast majority of store owners (94.4%) surveyed in this month’s American Coin-Op Your Views survey say store cleanliness is top of mind when it comes to having a “great” laundry.

Next to cleanliness, operators attribute owner/employee friendliness (83.3%) and equipment (mix/numbers) (72.2%) to store success (respondents could choose any or all from among a list of six answers). Also receiving modest support were amenities, such as free wi-fi, vending machines, etc. (44.4%).

Garnering the least support for being the dominant aspect of a “great” laundry were “other,” such as lighting or location (22.2%), and store size (16.7%).

When asked what factor is most “overrated” when judging a store, the top three features cited by respondents were store size (61.1%), amenities (55.6%) and equipment mix/number (22.2%). Other choices were cleanliness (16.7%), owner/employee friendliness (11.1%) and “other” (5.6%).

Compared to 10 years ago, the operational efficiency of today’s laundries is “far better” (36.8%) or “somewhat better” (47.4%), respondents say. The remaining 15.8% see efficiency as being unchanged; no one taking the survey believes operational efficiency is “somewhat worse” or “much worse” than that of a decade ago.

To improve their overall coin laundry business, respondents often draw from a variety of resources, including customer feedback (73.7%), trade publications (57.9%), distributor events (47.4%), industry trade shows (47.4%) and industry associations/groups (42.1%).

American Coin-Op’s Your Views survey presents an unscientific snapshot of the trade audience’s viewpoints at a particular moment. Percentages may not add up to 100% due to rounding.

Subscribers to American Coin-Op e-mails are invited to participate anonymously in an industry survey each month. The entire trade audience is encouraged to participate, as a greater number of responses will help to better define owner/operator opinions and industry trends.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.

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