Staying Focused During Trying Times

Robert J. Renteria |

CHICAGO — I know that, given today’s economic climate, it is hard to stay focused and on your game. The challenges are mentally exhausting, and it sometimes feels like someone has literally punched you in the gut, but remember this: “The greater the struggle, the greater the victory.”

When you map out your game plan and push forward, don’t be afraid to shift and adapt your course, because you don’t ever want to become “trapped.”

Many times we allow ourselves to believe that we have limited skills, and that the job we normally do to make our living is who we are when, in fact, that is only what we do.

The skill set that God has given you is far greater than you could ever imagine. Allow yourself to think outside the box and see yourself in a place you might otherwise never have imagined.

I admit that I struggle with staying focused from time to time. Regardless of what’s happening in our lives, staying focused and remaining determined to win/succeed is and must always be the goal and objective.

I have spent about 20-plus years as a commercial coin laundry consultant building and selling Laundromats, and now an international author. I can tell you firsthand that if you’re willing to put in the time, commit yourself to your goal and remain focused, you can and will overcome seemingly impossible obstacles.

People don’t fail in life because they aim high and miss, they fail because they aim too low and hit. Raise the bar, believe in yourself, get out there and pursue your dream, for you and your family.

Use your resources, create the road map, and then follow the plan. Trust me, you can be anybody you want to be!

About the author

Robert J. Renteria


Robert J. Renteria is a national consultant based in Chicago. He has more than 23 years of industry experience, having helped develop more than 750 coin laundries nationally and abroad. The author of three books, he was named the 2010 Chicago Latino Professional of the Year and is the sole recipient of the 2011 International Outstanding Humanitarian Award. In 2013, he received two Dr. Martin Luther King Jr. Awards for his work in civil rights advocacy and educational reform. He can be reached at 312-933-5619 or [email protected].


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