StatShot: Midwest Swoon Tempers Sales Gains Elsewhere

Bruce Beggs |

CHICAGO – Operators in three of the four U.S. regions reported June sales increases compared to the prior year, led by the Northeast’s 4.2% and West’s 2.6% gains, according to this month's unscientific StatShot survey. The South saw sales rise 0.4%.

June-to-June sales in the Midwest were down 7%. Because the region’s swoon was so dramatic—nearly 73% of Midwestern operators who responded to the survey reported sales declines—sales dipped 1.4% nationally from June 2010.

Operators in the Midwest cited many different reasons for their tough times. Road construction, extreme heat/humidity, high gas prices and government regulation were among them.

But not all was negative. “Our sales are up for the year 11%,” says one Midwestern operator. “June was just a slow month.”

At the halfway mark of the year, June is the third straight month that sales have increased in three regions.

Survey respondents were also asked about their second-quarter sales. Combined sales for April, May and June were up substantially in the West (7.1%) and Northeast (6.8%) when compared to 2010 figures, while the South also posted a strong 4% gain. Quarterly sales were down 4% in the Midwest.’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


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