StatShot: Every Region Posts Better October Sales Compared to 2010

Bruce Beggs |

CHICAGO – Every region posted sales increases in October, with the South leading the charge with an impressive 10.9% boost, according to the latest StatShot survey. Nearly all of the Southern operators who provided data reported enjoying double-digit gains for the month compared to October 2010.

Self-service laundry sales were up 4.8% in the Northeast, 4.4% in the Midwest and 1.7% in the West.

One Southern operator reports that wildfires burned 1,500 houses in their area, which could account for increased patronage. Another says October sales were up 10% primarily due to increasing wash prices.

A Western operator says business is “a little slow, but improving,” while another beams about having had “our best month in 15 years.”

“Sales vary with gasoline prices,” a Midwestern operator says. “Higher gas prices equal lower sales, and vice versa.” Another blamed lengthy road construction projects for hurting business.

In the Northeast, one operator had already surpassed 2010 sales with two months to go. Another complained about stores being built too close together. “Competition hurts us all when they build new stores close to the existing ones. New stores should be built in new neighborhoods where there are no other Laundromats.”

Operators were also asked to compare current dryer prices to October 2010 prices. In cases where operators have multiple prices, they were to list the lowest price.

In 2010, dryer prices in the South were 36.6 cents for an average of 7.9 minutes, with times ranging from 5 to 20 minutes. The average price has increased to 38 cents but for a longer average of 9 minutes.

Midwestern dryer prices have increased slightly. October 2011 prices averaged 32.5 cents for 8.2 minutes compared to 31.2 cents for 8.5 minutes in October 2010. Drying times range from 3 to 30 minutes.

Western prices (25 cents for an average of 7.6 minutes) and Northeastern prices (26 cents for an average of 7.6 minutes) are basically unchanged from October 2010. Drying times in the Northeast range from 5 to 10 minutes; they are 6 to 10 minutes in the West.’s StatShot includes information on sales, wages, costs and other financial data based on anonymous survey information provided by industry owners and operators.

Audience members are invited to participate in these unscientific surveys, which are conducted online via a partner website. All self-service laundry operators are encouraged to participate, as a greater number of responses will help to better define industry trends.

About the author

Bruce Beggs

American Trade Magazines LLC

Editorial Director, American Trade Magazines LLC

Bruce Beggs is editorial director of American Trade Magazines LLC, including American Coin-Op, American Drycleaner and American Laundry News. He was the editor of American Laundry News from November 1999 to May 2011. Beggs has worked as a newspaper reporter/editor and magazine editor since graduating from Kansas State University in 1986 with a bachelor’s degree in journalism and mass communications. He and his wife, Sandy, have two children.


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