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Rowen Steps Up to New Role for Alliance Laundry Systems

Staff Writer |

RIPON, Wis. — Alliance Laundry Systems has appointed Kathryn Rowen North American sales manager for its Huebsch, IPSO and Cissell brands, the company reports.

Rowen will transition from senior director of marketing and brands to her new position early this month, the company says, which will allow her to “leverage her previous marketing experience and proven leadership ability as she provides the sales teams with strategic direction and insights.”

Alliance adds that, in her new role, Rowen will oversee regional sales managers and be responsible for the growth of distributor relationships and the enhancement of products and services provided by each of the three brands.

“Under Kathryn’s leadership, our brand campaigns and new-product initiatives were well orchestrated; she produced meaningful work and progress that created enthusiasm among our customers,” says Mike Schoeb, president and CEO of Alliance Laundry Systems. “I am delighted to see Kathryn take on one of the most challenging management roles in the company and look forward to her continued success.”

Rowen has a bachelor of science degree in biomedical engineering from the University of Iowa and an executive MBA from the J.L. Kellogg Graduate School of Management of Northwestern University, the company reports. Prior to joining Alliance, she was a general manager for Kohler Company in Kohler, Wis.

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