NEW YORK CITY — Laundry and drycleaning pickup and delivery service Rinse has launched here in New York, where it will be servicing the majority of Manhattan, Brooklyn and Queens, as well as The Bronx.
Rinse was founded in 2013 with the goal of “removing friction” from clothing care. It offers a “simple, consistent, high-quality solution” to laundry and dry cleaning in the San Francisco Bay Area; Los Angeles; Washington, D.C., metro area; Chicago; and Boston. With this launch in New York, Rinse says it now services six of the largest markets across the United States.
“Most people spend about three hours per week on laundry and dry cleaning, which is a significant amount of time, especially for New York City residents, who have a demanding and fast-paced lifestyle,” says CEO Ajay Prakash, who co-founded Rinse. “With our launch into this new market—one of the greatest cities in the world—we are excited to free up time for our busy customers by offering more sustainable and efficient ways to get their laundry and dry cleaning done.”
In another development, Rinse has acquired competitor FlyCleaners, expanding the company’s customer base in New York. Terms of the deal were not announced.
Previous customers of FlyCleaners will receive the high-quality service that Rinse is known for, and be seamlessly redirected to the Rinse website or mobile app to schedule door-to-door service seven days a week. They’ll have the option to use additional services beyond laundry wash-and-fold and dry cleaning, including hang dry, clothing repairs, and more.
A laundry subscription service is also available in which the work is priced by the bag instead of the pound.
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