P&G, Alliance to Save Energy Team Up to Educate on Benefits of Cold-Water Washing

Staff Writer |

CINCINNATI — Coin laundry owners and operators may want to follow the progress of a new strategic partnership between Procter & Gamble and the Alliance to Save Energy, a nonprofit organization that promotes energy efficiency worldwide through research, education and advocacy.

Their collective effort will be to publicize the environmental and energy-savings benefits of washing laundry in cold water. The Alliance will work with P&G’s natural resource education initiative called Future Friendly to provide consumers with the information they need to convert from hot/warm-water washing habits to cold-water washing.

Heating of water is a major use of energy. When doing laundry, heating water can account for up to 80% of the energy used per wash load in the United States. By moving to cold water, Americans could reduce CO2 emissions by up to 11 million metric tons annually, P&G and the Alliance say.

A major barrier to adopting cold-water washing habits is the consumer worry that washing in cold water will not clean as effectively as warm/hot water. To combat this notion, a P&G detergent specially formulated to perform optimally in cold water will be showcased.

P&G Future Friendly will work with the Alliance as part of an Earth Day-focused campaign that encourages consumers to change their laundry habits for the better. Featuring a Facebook sweepstakes, pop-up events and media activities, the campaign will utilize Alliance-provided data and consumer-friendly language to illustrate the environmental benefits of cold-water washing and drive consumer action.


cold water washing

I like the powdered detergents for the front loaders, it's easier to control in the soap bins. It dissolves well even in cold water. I have found that using a powdered detergent in the top loaders with cold water does not dissolve. Overloading (which many do) will also keep it from dissolving by not mixing well. But.... Can they make powdered detergents that dissolve better in cold water, I guess is my question/statement?


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