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New Name: Girbau Creative Services

Change better aligns with parent company

OSHKOSH, Wis. — Continental Creative Services (CCS), a division of Girbau North America (GNA), recently changed its name to Girbau Creative Services (GCS).

“We wanted to change the name to better align with our parent company, Girbau Global Laundry Solutions,” says Creative Services Manager Kim Foxcroft.

Developed in 2005 to support GNA distributors and end-users, GCS offers cost-effective marketing, advertising and public relations services. With a team of laundry industry marketing experts, GCS provides distributors and their customers with everything from logo, brochure and website development to signage, direct mail campaigns, vehicle wraps and press releases, according to Foxcroft.

“We’ve worked closely with distributors and store owners for years to provide the kind of marketing support that sets them apart in the eyes of their customers,” she says. “We move forward together under the Girbau umbrella — focused on customer proximity, one team, and innovation and sustainability.”

GNA’s brands of commercial, industrial and vended laundry solutions include Continental Girbau®, Girbau Industrial®, Sports Laundry Systems®, Poseidon Textile Care Systems®, Express Laundry Centers® and OnePress®.

girbau na logo web

Have a question or comment? E-mail our editor Bruce Beggs at [email protected] .